In 2006, the Karoo Lamb Consortium embarked on a journey that spanned academic studies, fieldwork, and certification efforts to establish “Karoo Lamb” as a Geographical Indication (GI). Collaborating with institutions like the University of Pretoria and the Agricultural Research Council, the consortium presented compelling evidence for the unique connection between lamb meat and the Karoo region.

In June 2023, after meticulous work and public input, the Department of Agriculture officially recognised the Karoo Lamb GI. This designation safeguards the quality associated with Karoo Lamb, acknowledging the crucial link between free-range grazing in the Karoo and exceptional lamb. Gazetted on October 27 2023, the Karoo Lamb GI transitioned from meat regulations to specific rules for Geographical Indications. This move ensures that the rules are a public asset, protected by the South African state for the benefit of the Karoo community. The Karoo Lamb Consortium, by initiating the registration process, earned the right to use the Karoo Lamb GI. Consortium members are automatically approved to sell Karoo Lamb, having undergone vetting to ensure compliance with GI rules.

Producers outside the consortium must notify the Agricultural Products Executive Officer of their intent to use the Karoo Lamb GI. They must provide evidence of rule compliance and internal control procedures. Consortium members, having been vetted, are exempt from this process.

The Consortium acts as the custodian of the Karoo Lamb GI, issuing unique “Karoo Passports” to members. This passport is presented to approved abattoirs or retailers, signaling adherence to the GI rules.

Crucially, the Consortium does not interfere in commercial transactions, pricing, or volumes. Its sole role is to uphold adherence to the rules, ensuring the honesty and integrity of individual members protect the reputation of Karoo Lamb. Members are free to use their marketing efforts, trademarks, and packaging, provided the SA-GI logo and Karoo Lamb logo are displayed.

Experience the authenticity and quality of Karoo Lamb – a true testament to the region’s rich heritage and commitment to excellence.

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Venison Man in George is a specialty butchery/meat market supplying venison meat throughout the year. They offer quality venison including Kudu, Eland, Gemsbok, Springbok, Impala and more when available. Few people can resist the spoils of venison. Now you can get quality venison at Venison Man in George.

Our small family business endeavours to produce the very best in free-range, pastured chicken products and free range eggs for the true farm fresh quality connoisseur.

Red Barn is firmly committed to the absolute humane treatment of all animals.

We provide food that comes from a farm you can trust, we strive to produce nutritious products free from antibiotics, hormones and brines, we try to maintain value for money whilst still producing top quality products.

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